Subox Mix
Spec sheet
Battery
950mAh, Type-C charging
Rated puffs
Up to 50,000 puffs
Nicotine
5%
Flavors
15
Charging port
Type-C
Material
Plastic shell
Retail price
$29.9
Appearance
White matte body in a rounded, unified shape; the top mouthpiece rotates 180° to switch between two independent chambers inside the device (each with its own coil, both able to work simultaneously). One side is a "transparent tank" (visible e-liquid level), the other a "vaporless tank" (a more discreet, low-visible-vapor mode). A color display wrapped in a rainbow-gradient border shows battery level and the current mode (Turbo/Norm/Soft); screen imagery changes with the flavor theme.
Target audience
Suits users who want two flavors available on a single device without buying a second unit, and those who need discretion in certain settings and value the "vaporless" mode. Three modes suit adult users with specific preferences around vapor density and draw feel. Packaging indicates a 21+ age restriction with a US-style nicotine addiction warning.
Market & channel positioning
Primary market
US (packaging carries a US-style nicotine warning and 21+ mark)
Recommended channels
Mid-to-upper mainstream pricing ($29.9); the "2 flavors in 1 device" pitch benefits from in-person demonstration, so vape specialty shops are the better primary channel, with online wholesale as a secondary channel
Price tier
Mid-to-upper mainstream pod-system price tier ($29.9)
Product gallery
180° flip mechanism
15 preset flavor pairings
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